For the remainder of the 2020-season the Danish branch of the security company, Securitas, will step in as name sponsor alongside Riwal to form a new name and partnership in Riwal Securitas Cycling Team.
The coming Sunday at the Danish National Championships will be the first race for the team to ride under the new name, and Tom Laursen, CEO at Securitas, is excited for the new deal.
“I see a big potential in a partnership with the cycling team, which has already been enriching for the company. I believe there are great business opportunities in this partnership”, says Tom Laursen.
Securitas Denmark first entered the circle of sponsors at Riwal Readynez Cycling Team in 2018, and has since been a part of the network, PACE, to build strong relations to other sponsors and clients.
“It’s a network of interesting companies, which grants an opportunity to cooperate and do business together. That, alongside the increased visibility of the name Securitas, are the most obvious reasons for us to step up. On top of that, I think it’s a great project based on healthy values.”