The casual teamwear of Riwal Readynez Cycling Team is this year sponsored by the French fashion brand Le Coq Sportif through a partnership with the Danish company GETRO a/s, who works as distributors of various brands of clothes in Denmark.

“We hope to achieve some exposure to the public eye through the partnership with Riwal Readynez Cycling Team, whilst this deal also stems from being loyal to the history of the brand of Le Coq Sportif”, says CEO and founder of GETRO a/s, Palle Rasmussen.

Le Coq Sportif was founded in 1882 and in 1929 created a jersey specifically for cyclists. In 1951 they entered the biggest arena in the sport and became the official supplier of cycling jerseys for the Tour de France.