An expansion into Scandinavia and the rest of Europe
With the move up to Procontinental level, the team started looking to it’s Scandinavian neighbors both for sponsor options as well as riders. The Riwal departments from Sweden and Norway came onboard and so did two Norwegian riders and two Swedish - one being the Swedish National Champion.
The Scandinavian and Nordic feel is now integrated deep into the team DNA, and the vision takes us further into Europe when looking to develop the team further. A steady evolution began in 2008 and is only just getting started.